Asking if you do present on Facebook, Twitter or LinkedIn will be futile. The following facts will put stamp of authenticity on my saying. Facebook needs no introduction. It’s in the lead among various social networking channels with 1.591 billion monthly and 1.038 billion active users daily. Around 320 million active users tweet daily while 414 million users house on LinkedIn. Over 100 billion searches are recorded every month. OMG! Social networks seem the most lovable hubs for gossip mongers & information seekers. So, how can the marketers skip these hubs for tapping real-time customers! After all, real time data rests here. You can mine it to enrich your information repository.
Let’s check out how these networks can help in weaving marketing strategies:
Facebook: Catch the roundup of these points in Facebook Insight. These carry the visualized as well as statistical figures to conclude and analyze what the preferences of the customers are.
LinkedIn: It’s the most preferred gathering place for variant professionals. From a newbie to administrator, each and every chain of the business work loves to mark its presence here. Here, serious business turns around. Just like huge biz conferences and workshops of business tycoons, it acts as an access key to the biggies of business world.
Twitter: It’s a micro-blogging site. With a tweet, you get instantly connected with other tweetarians. ‘Twitter Analytics’ is synonymous to ‘Facebook Insight’. But here, the users can have an edge through:
Google Analytics: Do you have your own website? This is the most impressive and impactful tool. For example, Eminenture data mining services has many updates that it publishes on its website. It lets the corporates know its agility. If you don’t have a website, don’t mind! You have an access card to peep into the performance of your rivals. The social media icons on it prompt users to navigate and jump to your social media profile. From there, you can determine the behaviour of customers.
Modus operandi of the business is ever-changing. Sheds became brick and mortar shops. And now, the online shopping networks are causing mayhem. The motto of business is still profit-making but the word ‘quick’ is prefixed to it. Financial and accounting services are profusely affecting now. Fluctuations in profit margins shout that it is actually happening. A company’s chief financial officers (CFOs) are the better judges of it. But here, judging alone will not even out the odds of revenue generation. Market research has its perfect answer lying in 5 models.
Finance target operating model foresees how market and marketing trends impact financial structure of the company. Structured and proper alignment of operational unit with finance priorities can possibly strike the business goal. Recording and maintaining financial transactions will trek on absolutely right path. But how is it possible? ‘Strong Governance’ has its clear cut answer. Catch what 5 models for effective governance can do to kick out barriers in operation model: